Physicians formula organic wear mascara
Next natural product under review is physicians formula organic wear mascara. Being a mainstream brand this is much more easily found than some of the other brands I have reviewed. I bought this one in priceline but does it hold up to stage use???
Packaging
The pack I bought was a cute twin pack – one mascara apparently was a bonus, got to love a bargain. The box contained lots of information including a table with the reasons why this was a superior product to regular mascaras (more on that below). Actually the box is a mass of claims from everything about its 5x lash boosting power to its eco credentials. The Mascara sticks themselves are a very unique design, a very fat beige body with green leaves on it and a metallic green leaf shaped lid (.26oz/7.5g each). There is no mixing this product up with regular brands!! I think they were going for a tree look. Unconventional, a bit silly but hey - I am a belly dancer and I love that they added bling and thought outside the box. The recyclable eco brush was a nice touch too and I didn’t find it any more difficult to use than a regular one.
Wearability
It works just fine for everyday use. I must confess to not wearing this product as much as others I have reviewed because I tend to favour getting my eyelashes dyed and just using that for my every day look.
I used it for a performance too. It is functional and if half the claims they make about the product are true then it’s worth the switch. I didn’t think it had as much impact as some regular brands like say Rimmel Extra super lash but when I applied one product to each eye, you could hardly tell the difference. It is a little thicker in consistency when applying though which made it fractionally trickier to apply. It will make your lashes thicker and darker but maybe not quite as much as some high impact brands. It would work brilliantly with false lashes if you wanted that bigger look however.
Safety
It claims to have 100% natural origin – straight after the words Organic Wear. On the back of the box it says certified organic by ECOCERT. I feel this could be a bit misleading to consumers. I bought it thinking it was 100% organic and certified and it turns out that it is in fact only 47% from organic farming. Same mistake was made on a youtube review of this item too!
It is interesting that they got certification for partially organic ingredients – I have not heard of this before but I am pretty pleased that a big name brand is trying to clean up at least some of its act.
So here are the claims:-
100% Free of Harsh Chemicals
100% Free of Synthetic Preservatives
100% Free of Parabens
100% Free of Synthetic Fragrances & Colors
100% Cruelty Free
100% Free of GMO’s (Genetically Modified Organisms)
100% Recyclable Eco-Brush defines each lash with ultra-soft plastic bristles.
100% Free of Clumping, Smudging, Flaking, Fibers & Dyes.
Hypoallergenic. Safe for Sensitive Eyes and Contact Lens Wearers.
I don’t really have any reason to doubt these claims as there has been independent testing although as with all make up products - claims like no clumping, smudging and flaking are relative. It does have fall out when you rub it hours later for example - so did the rimmel product. I also ran the ingredients list through the EWG website. Most ingredients came up with a 0 toxicity (the best), 2 ingredients got a 2 which is still very low and one of these was rice protein! I am not concerned about rice protein personally. The biggest concern was the Magnesium aluminium silicate that is ranked a 4 or moderately toxic. It is a fair way down the ingredients list so the amount should be quite small but it is implicated in developmental and reproductive and neurotoxic issues – never things you want to subjecting yourself too. If they could leave that out it would be near perfect. As I am not sure how much is in the product I can’t defiantly say this product is not toxic but I can say that overall it is of low toxicity. My Rimmel mascara scored an overall 6 from the EWG – that is moderately toxic and damn side more scary than the physicians formula organic wear product.
So, yes I would wear it again and in preference to other mascaras but I will keep my eyes open for a product as good but minus the magnesium aluminium silicate.
Ingredients: Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin, Iron Oxide, Microcrystalline Cellulose, Glyceryl Stearate, Water, Beeswax*, Jojoba Esters, Tapioca Starch*, Copernicia Cerifera (Carnauba) Wax*, Stearic Acid, Glyceryl Caprylate, Aloe Barbadensis Leaf Juice*, Cellulose Gum, Cinnamic Acid, Cucumis Sativus (Cucumber) Fruit Extract*, Glycine Soya (Soybean) Oil*, Hydrolyzed Oryza Sativa (Rice) Protein, Magnesium Aluminum Silicate, Olea Europaea (Olive) Leaf Extract*, Phenylalanine. May Contain: Titanium Dioxide *Produced from Organic Farming.
My summary: 4/5
: physicians formula organic wear mascara.
: 3.5
: 4.5
: 4
: .26oz/7.5g each
: yes
: ok not brilliant – good with falsies
: in oz – priceline is the only place but in the US you should find it easy to spot it’s in so many major stores, eg k-mart, wall mart, target, drugmart, drugstore, etc Click here to find what shops stock it near you.
Liked this review? Jade publishes natural make up reviews for home use and stage on most Mondays. Follow the blog so you can save money and buy what works best.
What’s your favourite mascara for stage? Comment below.
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